npressfetimg-1910.png

Wisconsin athletics: Impact of new 7-year Big Ten media rights deal – Sports Illustrated

On Thursday, the Big Ten signed a new 7-year agreement with broadcasting partners FOX, CBS, and NBC worth over $7 billion. 

The groundbreaking announcement represents the most lucrative deal in college sports and will generate over $70 million in revenue a year for all 16 Big Ten institutions beginning in 2024 when UCLA and USC officially join.  

The news will have a considerable effect on the University of Wisconsin, namely the football and men’s basketball programs. Here is a look at three ways in which the historic new media rights deal will impact Wisconsin athletics.

Contents

  1. TV providers and broadcasts
  2. Money and facilities upgrades
  3. Expansion

TV providers and broadcasts

Beginning on July 1, 2023, Big Ten games will be broadcasted across CBS, FOX, NBC, Big Ten Network, FS1, and NBC’s streaming platform Peacock.

This will essentially eliminate the conference’s longstanding relationship with ESPN and ABC for home Big Ten contests but broaden reach on Saturdays for college football.

The six broadcasting channels will draft to determine which games are played on specific networks and will follow an NFL model with FOX (Big Ten Saturday), CBS (3:30 ET), and NBC (primetime), each showing the top Big Ten games in their time slots.

With all three channels available on cable, streaming services, and local TV antennas, the Big Ten will have the majority of the best games easy viewable on college football Saturdays. The high-profile national broadcasts should improve brand recognition for Wisconsin and the other programs in the B1G. 

This was ultimately one of the biggest drivers in the deal according to Big Ten Commissioner Kevin Warren. “The Big Ten Conference media rights agreements are more than just dollars and deals. They are a mechanism to provide stability and maximum exposure for our student-athletes, member institutions, and partners during these uncertain times in collegiate athletics,” Warren said in a press release shared. “We are very grateful to our world-class media partners for recognizing the strength of the Big Ten Conference brand and providing the incredible resources we need for our student-athletes to compete at the very highest levels, and to achieve their academic and athletics goals.”

Additionally, the three major networks will rotate the Big Ten Championship Game and will now showcase more college basketball games than before.

Peacock will air eight football games a season and be regularly used in basketball season with 40+ games scheduled on the platform. For many fans, this will be a potential drawback of the new deal. However, women’s basketball will be more prominently shown, with games taking place on both Big Ten Network and Peacock.

You can see the Big Ten Championship Game TV schedule for football below:

CBS: 2024, 2028

FOX: 2023, 2025, 2027, 2029

NBC: 2026

Of note, ESPN will still show some non-conference and bowl games featuring the Big Ten. 

Scroll to Continue

Money and facilities upgrades

From strictly a monetary perspective, the new media rights agreement is a huge win for Wisconsin and the Big Ten Conference. 

The Badgers athletic department will continue to maintain its status as one of the highest-grossing schools in college athletics, and that is good news for the health of the program and the future. 

<…….

Source: https://www.si.com/college/wisconsin/wisconsin-athletics/big-ten-media-rights-wisconsin

On Thursday, the Big Ten signed a new 7-year agreement with broadcasting partners FOX, CBS, and NBC worth over $7 billion. 

The groundbreaking announcement represents the most lucrative deal in college sports and will generate over $70 million in revenue a year for all 16 Big Ten institutions beginning in 2024 when UCLA and USC officially join.  

The news will have a considerable effect on the University of Wisconsin, namely the football and men’s basketball programs. Here is a look at three ways in which the historic new media rights deal will impact Wisconsin athletics.

Contents

TV providers and broadcastsMoney and facilities …….

On Thursday, the Big Ten signed a new 7-year agreement with broadcasting partners FOX, CBS, and NBC worth over $7 billion. 

The groundbreaking announcement represents the most lucrative deal in college sports and will generate over $70 million in revenue a year for all 16 Big Ten institutions beginning in 2024 when UCLA and USC officially join.  

The news will have a considerable effect on the University of Wisconsin, namely the football and men’s basketball programs. Here is a look at three ways in which the historic new media rights deal will impact Wisconsin athletics.

Contents

TV providers and broadcastsMoney and facilities …….

Leave a Reply

Your email address will not be published.