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Stonehill Steps into Division I with adidas/3STEP – Stonehill College Athletics


Skyhawks announce partnership with leading global brands to outfit student-athletes and provide unique access to adidas NIL platform

About adidas

3STEP Website

SPORTS ILLUSTRATED: “Adidas Announces Creation of Wide-Reaching NIL Network”

EASTON, Mass. (April 21, 2022) – Stonehill College has announced an innovative official brand partnership with adidas and 3STEP Sports, supporting over 500 student-athletes in 23 varsity sports, as it begins its exciting transition to NCAA Division I and the Northeast Conference (NEC) this summer.

“With our transition to NCAA Division I status in the Northeast Conference, Stonehill is excited to enter into such an impactful partnership with 3STEP Sports and adidas” said Dean O’Keefe, ’94, Director of Athletics at the College. “Our teams will continue to excel in their field of play while wearing the great adidas brand, and we are equally excited by adidas’ commitment to support our student-athletes with its new, first of its kind Name, Image and Likeness initiative.”

Stonehill, which announced earlier this month that it will begin its NCAA Division I reclassification period and join the NEC on July 1, has been a partner with adidas since 2010 and the Skyhawks will continue to be outfitted in the brand as it transitions to full NCAA Division I membership starting in 2026-27.

“We are thrilled to be continuing our relationship with Stonehill College,” said 3STEP Head of Apparel Sales Brian Cummings. “Stonehill’s ambition of reaching new heights—like its recent move to Division I in all sports—and standard of excellence perfectly aligns with our goals and mission. We can’t wait to take many big steps together.”

Ahead of the 50th anniversary of Title IX, adidas is furthering its commitments to accelerate inclusivity and equality in the world of sport with a focus on student-athletes. The global sports brand recently unveiled a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network that will be open to every eligible student-athlete at an adidas-partnered NCAA Division I programs. With the ability to reach over 50,000 student-athletes across 23 sports and 109 schools, the new NIL program will give eligible student-athletes of all genders the opportunity, directly with adidas, to become paid affiliate brand ambassadors.

Launching in four phases over the next 12 months, the network will begin with Historically Black Colleges and Universities (HBCUs) and Power-5 conference partners in Fall 2022, scaling across all schools by April 2023. adidas is committed to creating a culture of equity and fairness wherever sport is played. This initiative is only the latest chapter of the brand’s ongoing ‘Impossible Is Nothing’ campaign, which aims to grow accessibility, celebrate inclusivity, and create a more equitable future in sport where all feel welcomed, encouraged, and supported.

“Open to all eligible student-athletes regardless of their gender, the adidas NIL network embodies our belief that sport has the power to change lives by upskilling athletes and giving them the ability to begin to experience an entrepreneurial path that will carry them beyond their college years,” said Jim Murphy, adidas NCAA Program Lead, in a recent announcement by adidas. “This is not just a first-of-its kind program for the brand and industry, it goes much wider by unlocking opportunities in business and life that will enable them as student-athletes to maximize their NIL, opening the doors to future possibilities.”

As Stonehill student-athletes take the field this fall, they will join the nationwide network of Division I student-athletes …….

Source: https://www.stonehillskyhawks.com/general/2021-22/releases/20220421gnxwsu

Skyhawks announce partnership with leading global brands to outfit student-athletes and provide unique access to adidas NIL platform

About adidas

3STEP Website

SPORTS ILLUSTRATED: “Adidas Announces Creation of Wide-Reaching NIL Network”

EASTON, Mass. (April 21, 2022) – Stonehill College has announced an innovative official brand partnership with adidas and 3STEP Sports, supporting over 500 student-athletes in 23 varsity sports, as it begins its exciting transition to NCAA Division I and the Northeast Conference (NEC) this summer.

“With our transition to NCAA Division I status in the Nort…….

Skyhawks announce partnership with leading global brands to outfit student-athletes and provide unique access to adidas NIL platform

About adidas

3STEP Website

SPORTS ILLUSTRATED: “Adidas Announces Creation of Wide-Reaching NIL Network”

EASTON, Mass. (April 21, 2022) – Stonehill College has announced an innovative official brand partnership with adidas and 3STEP Sports, supporting over 500 student-athletes in 23 varsity sports, as it begins its exciting transition to NCAA Division I and the Northeast Conference (NEC) this summer.

“With our transition to NCAA Division I status in the Nort…….

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