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Pickleball Embraces Golf’s Country Club Model With New $180 Million Florida Venture – Forbes

The Pickleball Club – Lakewood Ranch is a new indoor private club dedicated to the sport of … [+] pickleball that’s set to open in December. With 12 indoor courts and two outdoor courts, the 33,000-square-foot facility will be the first of 15 such planned private pickleball clubs in Florida.

The Pickleball Club

The country club model is coming to the sport of pickleball.

A group of investors, among them a rear admiral who served 30 years in the U.S. Navy, is investing $180 million to build 15 private, indoor pickleball clubs in Florida. The first location for the venture – known as The Pickleball Club – will open this December near Sarasota’s Lakewood Ranch, one of the nation’s top-selling master planned communities. Additional locations are in planning or the land acquisition stage for Bonita Springs, Port St. Lucie, Fort Myers, Venice and The Villages in Sumter County, with Florida being the prime target, at least to start.

There are other smaller, indoor concepts for the booming sport of pickleball, but nothing yet to this extent. The Pickleball Club is essentially embracing golf’s country club concept, providing a private venue that’s as much focused on the atmosphere and amenities as the central activity itself.

“I really didn’t want to build just a recreational facility,” says Brian McCarthy, who in addition to his service in the Navy has a Harvard MBA and is a commercial real estate developer, with about $500 million in projects. “A lot of people focused on this just being indoor pickleball. And I say, ‘Not really, this is a private club with pickleball as its base.’”

Pickleball has been the fastest-growing sport in the U.S. for several years. (Photo by Raychel … [+] Brightman/Newsday RM via Getty Images)

Newsday via Getty Images

Each facility, starting with The Pickleball Club – Lakewood Ranch, will have 12 to 14 indoor pickleball courts and several outdoor courts with championship surfaces, plus full locker rooms, an upscale café and a pro shop (named Dinks after a common pickleball term). As to why the majority of courts are indoors, the ownership group surveyed 4,000 Sarasota residents about what they’d most want to see in a pickleball facility and the No. 1 answer, by far, was indoor courts to get away from the afternoon downpours and often unbearable humidity during summer months in the Sunshine state.

Over $1 million in electronics and technology will be in place at the state-of-the-art venues, including digital scoreboards for events and on-court cameras that record all day long in case members want to watch or review their play later via smartphone or computer. High-definition PlaySight technology will allow the club’s professional staff to integrate real-time video into lessons and clinics, while members can reserve courts and coordinate matches through a new reservation software system, helping provide structure and reduce wait times not unlike a tee-time system in golf.

A digital rendering of the interior for The Pickleball Club, a series of members-only facilities in … [+] Florida that will feature 12 to 14 indoor pickleball courts.

The Pickleball Club

McCarthy, the co-founder and CEO, says The Pickleball Club is primarily focused socialization, building relationships and pursuing a healthy lifestyle.

“The …….

Source: https://www.forbes.com/sites/erikmatuszewski/2022/09/22/pickleball-embraces-golfs-country-club-model-with-new-180-million-florida-venture/

The Pickleball Club – Lakewood Ranch is a new indoor private club dedicated to the sport of … [+] pickleball that’s set to open in December. With 12 indoor courts and two outdoor courts, the 33,000-square-foot facility will be the first of 15 such planned private pickleball clubs in Florida.

The Pickleball Club

The country club model is coming to the sport of pickleball.

A group of investors, among them a rear admiral who served 30 years in the U.S. Navy, is investing $180 million to build 15 private, indoor pickleball clubs in Florida. The first location for the venture – known as The Pickleball Club – will open this December near Saraso…….

The Pickleball Club – Lakewood Ranch is a new indoor private club dedicated to the sport of … [+] pickleball that’s set to open in December. With 12 indoor courts and two outdoor courts, the 33,000-square-foot facility will be the first of 15 such planned private pickleball clubs in Florida.

The Pickleball Club

The country club model is coming to the sport of pickleball.

A group of investors, among them a rear admiral who served 30 years in the U.S. Navy, is investing $180 million to build 15 private, indoor pickleball clubs in Florida. The first location for the venture – known as The Pickleball Club – will open this December near Saraso…….

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