Olympics Chinese ski simulator chain reaps winter sports buzz – Reuters

SHANGHAI, Dec 23 (Reuters) – The announcement in 2015 that Beijing had won the 2022 Winter Olympics sparked an idea in Shanghai entrepreneur Ye Kai’s mind.

That was realized in 2018 when he opened a store centred on an indoor alpine simulator, basically a supersized treadmill to train snowboarders and skiers. Teaming up with partners from Austria and Italy, he hoped to attract Chinese urbanites looking for a taste of the slopes.

His chain Snow51 now has 23 outlets in high-end shopping malls in cities including Shanghai, Beijing and Shenzhen. It is one of many homegrown winter sports businesses that have sprung up since China was awarded the Winter Olympics. They hope the enthusiasm persists beyond the games in February.

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At the time, Beijing set a goal of getting 300 million citizens involved in winter sports and building more than 500 ice skating rinks as well as 240 ski slopes by the start of the games.

“It gave us a lot of confidence, because the Olympic spirit is the spirit to promote sports,” Ye said.

“Local governments gave us access to introduce winter sports at schools, invited us to work with them to set some industry standards and even granted us some financial support,” he said.

Ye is targetting urban Chinese who are curious about skiing and snowboarding but deterred by the training needed and the travel required to visit the slopes.

Snow51’s store locations mean that members can ski 365 days a year, at a cost of up to 30,888 yuan ($4,850) for an annual pass that allows them to take …….

Source: https://www.reuters.com/markets/commodities/olympics-chinese-ski-simulator-chain-reaps-winter-sports-buzz-2021-12-23/

SHANGHAI, Dec 23 (Reuters) – The announcement in 2015 that Beijing had won the 2022 Winter Olympics sparked an idea in Shanghai entrepreneur Ye Kai’s mind.

That was realized in 2018 when he opened a store centred on an indoor alpine simulator, basically a supersized treadmill to train snowboa…….

SHANGHAI, Dec 23 (Reuters) – The announcement in 2015 that Beijing had won the 2022 Winter Olympics sparked an idea in Shanghai entrepreneur Ye Kai’s mind.

That was realized in 2018 when he opened a store centred on an indoor alpine simulator, basically a supersized treadmill to train snowboa…….

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